Mobile shocker! Over the last year, the lion’s share of new growth for app usage, as much as 58%, came from existing users not new ones.
What does this mean? Companies are becoming increasingly focussed on reengaging with their existing app users to encourage them to spend more time (and money) on the app.
To tackle this, Open Mobile Media have dug into what Europe’s leading mobile apps are doing to tackle the customer reengagement challenge and released this in their latest mobile product whitepaper.
Mobile Customer Engagement Whitepaper with contributions from:
- Shiva Rajaraman, VP product, Spotify
- Clement Haider, Senior Product Manager, Shazam
- Daniel Richardson, Director of Technology, Product Research, JUST EAT
- David Giusti, Senior Product Manager, Mobile, Lyst
Read the Mobile customer reengagement whitepaper for free.