Verve, the leader in location-based mobile marketing, today announced the opening of its London office as the base for its international business. Verve’s U.S. revenue growth has far outpaced the market over the past several years. The leadership team sees significant opportunity for Verve’s unique product suite in the European and Asian markets.
“Fueled by our accelerated growth in the U.S., we are extremely bullish on bringing our robust capabilities and strategic perspectives to mobile marketers across the global arena,” said Verve CEO Nada Stirratt. “In the U.K., we are seeing marketers and publishers embracing Verve’s proven, smarter, data-driven approach to mobile marketing, and we are only at the beginning of this surging global demand curve.”
Mobile ad spend will top $100 billion globally in 2016, according to eMarketer. Furthermore, U.K. smartphone penetration reached 74 percent in 2015, with U.K. consumers spending over four-fifths of their mobile time on apps, rather than browsers – driving demand for engaging, tailored experiences at their fingertips.
Leading Verve’s global expansion, Ian James, former European managing director at Acxiom, and CEO, Digital, Starcom Mediavest Group, has been named chief executive officer, International, and will report directly to Stirratt.
“For the past fifteen years, my professional focus has been on helping marketers extend their digital footprints, and I can say with confidence that Verve does more than simply serve mobile ad space to brands,” said James. “Verve delivers meaningful consumer value, leveraging high-quality data, sophisticated decision intelligence, and inspiring mobile creative better than anyone else. I am keen to expand their presence in the U.K., Europe and beyond.”
Verve’s international business will mirror its U.S. product suite, providing both managed services and programmatic solutions for marketers to execute location-powered mobile programs to reach consumers.
Verve is a location-based mobile marketing platform that connects advertisers with consumers to deliver successful business outcomes. The company’s proprietary location intelligence, patented technology, premium inventory, and analytics capabilities empower marketers to identify, reach and engage consumers with compelling advertising experiences.
Headquartered in New York City, Verve has offices in Washington, D.C., Chicago, San Diego, San Francisco, Los Angeles, London, Eastern Europe, India and Southeast Asia. For more information, visit www.vervemobile.com.