What will be the digital marketing trends of 2016? First, let’s look at what happened in 2015. For the first time ever, in 2015, mobile-only users surpassed desktop-only users in the US. The country’s digital ad spend on mobile is expected to increase from 52.4% in 2015 to 62.6% in 2016. What else will be “in” this year? Full-stack holistic platforms, programmatic in rich media formats, and native ads as a solution to ad blockers, to name a few.
See the below infographic by Smart Ad Server for more predicted trends for 2016.