Did you opt to avoid the holiday mall chaos and shop online instead? If so, you weren’t alone – especially if you chose to use Amazon Prime. More than three million people joined Amazon Prime in the third week of December alone – although the company has not specified exactly how many new Prime members it added during the holiday period – and 200 million items were shipped for free to Prime subscribers, according to data released by Amazon today.
Additionally, Amazon’s sales data shows a shift toward mobile this year as Prime members shopping via mobile more than doubled this holiday in the US. Almost 70 percent of Amazon.com customers shopped on a mobile device during December. The number of customers using Amazon’s mobile app also doubled from 2014’s total, and on Cyber Monday, the retailer said it was processing 33 electronics orders a second from a mobile device.
The news comes as data compiled by analytics group comScore showed a 50 to 60 percent surge in mobile sales this holiday season compared with last year’s.