Appointment fuels company growth and international expansion following record-breaking third quarter
NEW YORK, NY – October 6, 2015 – Verve, the leader in location-based mobile advertising, today announced the appointment of Kevin Arrix to the position of chief revenue officer, effective immediately. Reporting to Verve’s chief executive officer, Nada Stirratt, Arrix will be responsible for maximizing revenue and expanding Verve’s position in U.S. markets as well as overseas.
Arrix joins Verve from SFX Entertainment, where he was executive vice president of worldwide brand partnerships. In this role, he served as chief revenue officer for Viggle, a mobile-based entertainment rewards platform. As revenue lead for SFX, Arrix oversaw global sales and business development and was responsible for the strategic direction and execution of SFX live events, media and content creation, as well as licensing.
I worked with Kevin at Viacom. He knows how to build and scale successful, strategic sales organizations,” said Stirratt. “I am confident his leadership will even further accelerate our revenue growth as we lead advertisers and their agencies into more sophisticated, data-driven mobile marketing.”
Prior to SFX, Arrix was executive vice president of digital advertising sales at MTV Networks, where he was in charge of sales, operations, marketing and product development for a variety of Viacom brands including MTV, Nickelodeon, Comedy Central and Spike. During his nine-year tenure at Viacom, he was an integral part of the management team that established MTV Networks as a digital leader, managing over $300 million in revenue. He previously spent three years at CBS SportsLine and the company’s European venture Sports.com, and seven years at Turner Broadcasting in advertising sales and business development. While at Turner, he helped build the continental European advertising business, bringing many of the company’s leading brands to new markets.
I have always sought out career opportunities that present massive opportunity for disruption and expansion. Mobile continues to reinvent how brands communicate with consumers and Verve’s pinpoint location accuracy and decade-rich experience is unmatched in the marketplace,” said Arrix. “I am thrilled to work with Nada and the incredibly talented people of Verve as we reimagine marketing on mobile.”
Verve Mobile is a location-based mobile platform that enables marketers to engage active consumers near and within points of purchase. The company’s proprietary location intelligence, technology, data science, premium inventory and reporting capabilities help marketers to identify, reach and engage audiences in real-time. With the industry’s most sophisticated closed-loop attribution model, Verve’s robust product suite connects real-world consumer behavior with point of sale conversion to help marketers precisely verify the consumer path to purchase.
Headquartered in New York City, Verve has offices in Washington, D.C., Chicago, San Diego, San Francisco, Los Angeles, London, Eastern Europe, India and Southeast Asia. For more information, visit www.vervemobile.com and follow us on Twitter @VerveMobile.