New York (Sept. 10, 2015) – Americans came off a summer in which almost half likely didn’t vacation. Inventours, a leader in executive education founded by Michelle Greenwald, who has taught Marketing and New Product Development at Columbia, Cornell, NYU Stern, IESE and HEC Paris Business School, today announced new innovation immersion programs in Paris and Barcelona, designed for time-starved executives to recharge their creativity and that of their organizations. The Paris program is scheduled for November 1-6, and Barcelona takes place January 24-29, 2016.
Each Inventours program is developed for CMOs, heads of R&D, and Chief Innovation and Design Officers who are looking for fresh insights and a different type of executive education experience. They are based on the premise that creative ideas from one industry can be applied to others, and first-hand exposure to innovation pioneers can spark new product and service ideas and improved corporate innovation processes, cultures and work environments.
“From Nike co-founder Bill Bowerman, who was inspired by a waffle iron to create the Waffle Trainer Sneaker, to Apple, who visited a jelly bean factory when designing the iMac’s colored, glossy exterior, many of the greatest inventions throughout history have borrowed ideas from other fields,” says Greenwald. “Inventours strives to bring the practice of cross-pollinating ideas to a wide variety of organizations around the world”.
Greenwald’s book, Catalyzing Innovation, provides many more visual and strategic examples of borrowing ideas across industries and countries.
From Paris to Barcelona
This November, Inventours Paris will visit L’Ecole Vans Clefs & Arpels, breakthrough innovation at Period Ricard, technology and fashion retail, architecture and art at the Louis Vuitton Foundation, some of the world’s most innovative éclairs, chocolates from Alain Ducasse, exceptional packaging, merchandising and product design, and more.
In Barcelona, “The Mobile World Capital”, in January 2016 executives will experience an “insiders’ tour” of new mobile technology, tech at retail, Spain’s leading Chocolatier, Oriol Balaguer, and leading pastry chef, Escriba, renowned product design thinkers, the Mango Design Studio, Freixenet, The Alicia Foundation, Camper Hotel and Store architects, and more.
Past programs have taken executives to New York and Copenhagen to meet with Claus Meyer, partner in Noma, ranked the #1 Restaurant in the World, “the greenest hotel in the world”, President of Stelton housewares, the founder of Designit, Europe’s leading design consultancy, Danny Meyer’s President of New Business, the founder and president of 3-D printing leader, Shapeways, Ferminich flavor & fragrance house, the Pantone Color Institute, and more.
A recent Skift survey showed that 42% of Americans didn’t take a single day of vacation in 2014, and according to the U.S. Travel Association, workers in 2013 took an average of 16 vacation days, down from 20.9 in 2000.
According to Greenwald, “Study after study shows employees are more productive when they’re able to take a break from work. You need to get out of the office and be exposed to new things, to come up with fresh ideas.”
Greenwald says her Inventours programs represent a middle ground, a sort of “workcation”, that provides executives with important insights for new product and service development and new ways to create cultures of innovation in their organizations.
“It’s a myth that great thinking can only occur in an office in a serious environment,” says Greenwald. “Inventours? programs are designed to energize, inspire, exhilarate, refresh, motivate and stimulate new thinking among global execs to achieve new heights of strategic innovation in their firms.”
“Inventours programs are invaluable for executives charged with innovation and product development,” says Lisa Lamberty, VP of Global and Regional Color at Avon, who attended the New York Inventours. “Featuring a who’s who list of innovators, the Inventours? program is reinventing the executive education experience”.
Founded in 2012, Inventours is a global leader in providing C-Suite executives with action-oriented, insight-generating experiences to improve their new product and marketing tactic development processes. Inventours? helps executives including Chief Innovation Officers, Chief Marketing Officers, Heads of R&D, Product Design, New Product Development, and Chief Disruption Officers, gain insights to improve all facets of their new product & service development processes through pre-program exercises, debriefs, and first-hand benchmarking with the most successful innovators in diverse fields globally. Shorter, customized programs for individual companies are also available. For more information, visitinventours.com.