Mobile Action, a leading provider of solutions for app store intelligence, announced today the launch of a new automated Conversion Rate tool that gives developers unprecedented insight into how many people who view their App Store page go on to download their app. This capability not only saves significant time and effort, but also empowers developers to optimize their App Store performance.
With nearly 1.5 million apps in the App Store, even getting a user to discover your App Store page can feel like a momentous challenge. App developers spend countless hours tracking app downloads and rankings in order to understand their performance. However, Mobile Action conducted research which found that most apps on the App Store are losing more than 60% potential downloads every day. That means more than 60 out of 100 viewers who see an app page are not downloading it. Mobile Action created the Conversion Rate tool to bridge this gap, enabling developers to drive downloads from the users who are just within their reach.
Rather than going to into iTunes Connect App Analytics, downloading the CSV, going to App Sales, downloading that CSV, copy and pasting the data in Excel, and finally calculating your number (whew), Mobile Action automates this entire process. Users simply login to their account to see how their app’s conversions improve from day-to-day or update-to-update. The tool allows users to track app page views to downloads and calculates their conversion rate.
Understanding conversion rate is one of the most important metrics for developers to track, but until now, doing this was a painstaking process, and this meant developers essentially left money on the table,” said Aykut Karaalioglu from Mobile Action. “Our new automated Conversion Ratio tool takes all the work out of this process, so developers can easily and consistently see how they are doing and what they can improve.”
Consistently tracking conversion rates helps developers understand how effective their App Store listing is and the quality of the traffic coming to the app. For example, are the new app screenshots resonating with visitors to the App Store page? This information can then be used to supercharge their App Store Optimization (ASO) efforts. Mobile Action also provides ASO tools and Recommended Actions, providing developers with all the tools they need to increase conversion rates and downloads in one place.
In addition to this announcement, Mobile Action also announced today a 30-minute response guarantee for its premium users. If the company fails to respond to a query within 30 minutes during business hours (9 am to 6 pm PT), customers get a month of premium service for free. Mobile Action is also excited to announce that it has been chosen as a partner for Facebook’s FbStart and 500 Startups, helping these elite groups of mobile startups position themselves for success.
About Mobile Action:
Mobile Action makes your app visible. It provides the most comprehensive App Store analytics and optimization technology on the market, offering one dashboard to solve all your mobile user acquisition needs. Its solutions include App Store Optimization, Recommend Actions, Competitor Insight Analysis, and Review Analysis. In addition to tracking and insights, Mobile Action uses predictive technology to provide recommended actions for how to get your app to the top.