There are 7.5 billion mobile connections at this very moment. The world population is 7.2 billion – meaning there are 300,000,000 more mobile connections than people.
Sprinklr released a report recently, “The Insider’s Guide to Social Mobile Advertising,” along with an infographic highlighting mobile’s importance for advertisers. Consumers are moving towards mobile but consumers are lagging behind. Mobile accounts for 24% of total media consumption time yet only 8% of advertising spend. Compared to TV with 37% media consumption time and 41% of advertising spend, advertisers have a long way to go to catch up with mobile’s increasing importance for the consumer. All in all, brands are currently missing $25 billion in mobile advertising opportunities.
According to eMarketer, global mobile ad spend will reach $100 billion by the end of 2016 – led by the U.S., China, and the U.K.
David J. Deal, a speaker and consultant in branding and content marketing, says:
Think of mobile as a behavior, not just a platform for ads. Create content that most effectively connects your brand with the mobile behaviors of your audience. For example, Starwood Hotels has built its brand by being useful to consumers who rely on their mobile devices to manage their travel needs. Starwood offers branded smartphone and Apple Watch apps that help travelers do everything from checking in to their hotels to unlocking the doors to their rooms.
Download the full guide here.