First-of-its-kind App for iOS devices allows users to ‘pick up where they left off’ on their purchasing journey across device while also creating a unique and personalized shopping experience
New York, NY, – June 4, 2015 – Styloko today launched a fashion discovery app as part of its ‘multi-device shopping strategy’ allowing a woman to pick up where she left off shopping earlier that day, week or month across any device. Built initially for iOS devices, the WantList app plays to the strengths of each device presenting products in a simple, intuitive way. Proprietary visual product matching technology also frees the user from having to describe her shopping hunt – it’s as simple as swiping through items that look similar.
With a few quick swipes left or right the app begins to analyze a user’s tastes and preferences and immediately personalizes her experience. The WantList also uses visual technology to help customers find fashion according to price. Presented as Luxe or Less, the app shows both higher and lower priced alternatives. As one person’s luxe is another person’s less, the automated process puts the user in control. At present, this feature is across dresses, tops and jackets but will be rolled out wider in the coming weeks.
The launch of The WantList marks a strategic increase in focus for the company toward helping shoppers find what they are looking for wherever they are and on whatever device. Instead of mirroring the experience of the desktop site, The WantList will allow for a unique and tailored experience leveraging the specific opportunities and limitations of each device – from size-of-screen to when and where a user accesses her device. With mobile now more than 50 percent of traffic to Styloko and its merchant partners, this approach will offer a better opportunity for engagement and monetization of visitors to the desktop site.
Shannon Edwards, Styloko CEO believes that developments like The WantList will deliver a more inspiring and effective mobile and digital shopping experience:
While we believe our desktop site effectively delivers on sales and engagement, the reality of our modern lives is that we are now on mobile for more than half of our days. So a mobile experience needs to reflect our on-the-go lifestyle and The WantList does this with a simple interface, intuitive format, and the ability to save products to consider later – wherever you are and whichever device you use – from iPhone to iPad and Apple Watch.”
The app is free and will be available from June 4, 2015 worldwide for the iPad, iPhone and Apple Watch. Android will follow Summer 2015.