Responsive design, which ensures your content is readable and consumable on any device, is critical to mobile marketing, especially with Google’s recent mobile-friendly algorithm update. This moved responsive web design to high priority for businesses, allowing businesses to easily check whether Google views their site as mobile-friendly.
According to Marketo, using responsive design on your website has the following key benefits:
Search Engine Preferred: Google simply prefers responsive design. This is evidenced on the various search engine algorithm iterations over time, and particularly in this most recent change. Responsive design makes it easier for Google to crawl, index, and organize your site.
Cost and Time Effective: Instead of creating multiple websites for various device sizes, with responsive design, you only have to create one.
Conversion Optimization: By designing your website to be responsive, you have control over how your conversion elements look on each device.
Engaging User Experience: With responsive design you can create a consistent and engaging experience across channels and devices.
The following infographic is from Marketo: