How do you get your news every day? On your commute? When you first wake up? If you answered yes to either of those questions, you’re certainly not alone and news outlets have picked up on the increasing importance of mobile first news. According to a new comScore report analyzed by the Pew Research Center, “State of the News Media 2015” news websites now receive more unique monthly visitors from mobile devices than desktop computers. Specifically, at the start of 2015, 39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices.
Digital ad revenue across all media grew 18% in 2014 to $50.7 billion, according to eMarketer. Mobile ad spending alone increased 78%, though that is a slowdown from the two years prior. Additionally, mobile ad spending now accounts for 37% of all digital ad spending, up from 25% in 2013.
Americans’ news habits are changing drastically with the rise of a mobile first mindset and trend. However, although mobile and social news are rising, legacy platforms have not changed significantly in terms of viewer consumption. Local TV continues to capture broadcast viewers, with slight increases for evening (3%) and morning (2%) newscasts and larger ones for early morning and midday in 2014. Network television news saw a second straight year of audience growth (5% in evening and 2% in morning), for a combined average evening viewership of roughly 24 million.
Find the full report here.