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Yahoo Launches Video App Install Ads for Mobile Developers

Yahoo Launches Video App Install Ads for Mobile Developers

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For developers wanting to reach target audiences, drive more app installs, and increase monetization, Yahoo announced recently that video app install ads are now available to developers across the globe through Yahoo Gemini’s self-serve UI. With a combination of the engagement of video and the performance of install ads, Yahoo Developers can promote their apps across Yahoo apps and thousands of others on the Yahoo network while using the enhanced audience targeting, in addition to Flurry Personas to reach the right users on mobile.

 

So what’s the benefit in adding video to app install ads?
  • Consumers who download an app after watching a trailer use the apps 40% more often and 20% longer compared with regular display install ads. We know display doesn’t always work.
  • App marketing video ads see an 89% completion rate, and users acquired have up to 43% more app sessions than average.
Flurry, and now Yahoo, video app install ads have brought us high quality installs and highly engaged customers , said John Dionisio, Sr. Director Performance Marketing at Zynga. We rely on them for both new game launches and sustained, profitable install campaigns.

Developers have been seeing success with video app install ads.

Typically, App marketing video ads see an 89% completion rate, and users acquired have up to 43% more app sessions than average. Now, through audience targeting available with Yahoo Gemini video app install ads, including the recent integration of Flurry Personas, marketers can reach users most likely to download their app. Yahoo has made it easier than ever to create video app install ads by adding it into Yahoo Gemini’s self-serve UI.

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