Mobile Marketing News

Mobile Marketing News
Tennessee Aquarium Unveils High-Tech Animal Tracker Program Using Beacon Technology

Tennessee Aquarium Unveils High-Tech Animal Tracker Program Using Beacon Technology

, / 1066 0

Chattanooga, Tenn. (March 12, 2015) – Scientists, like the researchers at the Tennessee Aquarium Conservation Institute (TNACI), employ various technologies to monitor the health of wild populations and measure the success of restoration efforts. Almost microscopic wire-coded tags implanted in Aquarium-reared Southern Appalachian Brook Trout and sonic tags that broadcast the underwater whereabouts of reintroduced Lake Sturgeon, provide a wealth of information about TNACI’s freshwater conservation efforts.

Other biologists around the world use powerful electronics to monitor the movements of everything from sharks and sea turtles to Polar Bears and even the amazing journeys of the Wandering Albatross. So right now it’s an exciting time to be a scientist tracking animals from around the world – whether on land, overhead or under water.

Starting March 12th, kids who visit the Tennessee Aquarium during spring break can dive into the role of High-Tech Animal Trackers with their families trailing some rare, threatened or rarely seen animals. Powered by tiny transmitters called Beacons, the Tennessee Aquarium is the first aquarium to utilize this new technology.

In the Aquarium’s mobile optimized adventure, a team of wildlife biologists is seeking the help of young citizen scientists to observe animal behavior and collect data. While exploring the Aquarium’s two buildings, kids will receive notifications when they are approaching the habitats of “tagged” animals. In River Journey, herpetologist Ana Conda may ask you to observe Giant South American River Turtles. In Ocean Journey, entomologist Olive Buggs could give you the task of identifying a specific butterfly species. Or, ichthyologist Finn Skales may need your help observing a colorful endangered fish species.

“We’re using Beacon technology to put our guests in a more active role during their time with us,” said Thaddeus Taylor, one of the Aquarium’s senior educators. “I’m excited about adding another layer to our experience, one with a game-play feel that increases learning about our animals because it’s so much fun.”

Beacons allow mobile apps to understand their position with tremendous accuracy. By using Bluetooth Low Energy technology, information can be transmitted over short distances. Guests opt-into the program by first downloading the free Tennessee Aquarium app. Once device settings allow Bluetooth connections and push notifications, they’re ready to begin tracking. “It’s exciting to be on the forefront of this new technology, creating some engaging content for our guests,” said Taylor.

Equally excited are the co-founders of CloudBeacon, the Chattanooga-based technology company that developed the magic behind the scenes of the High-Tech Animal Tracker Program. Co-Founders Justin Junda, Jason Provonsha and Peter Van De Put launched CloudBeacon as a full-service company specializing in mobile app development and Beacon strategies, and CloudBeacon is a company within Chattanooga-based LPG Lab, the start-up studio of Lamp Post Group. The retail sector may have been the first industry to adopt beacons, but Junda and Provonsha are poised to use their content management system to light up tourism with many more engaging experiences like the one they are launching with the Aquarium.

We have some pretty lofty goals about how to bring beacons to this city and many others,” said Junda. “Chattanooga is developing quite a reputation as a technology hub and we are glad to be a part of that growing reputation. The Aquarium project is a great test case as we continue to expand.”

Because content on the CloudBeacon platform is easily changed, the Aquarium has plans to offer new beacon programs at different times throughout the year. Taylor is already looking forward to creating new fun and inspirational themes. “I hope this alters the way our guests look at animals,” said Taylor. “So that even after they leave the Aquarium, there is a long-reaching effect of creating a desire to closely observe the wildlife around us rather than simply noticing the animals.”


Leave A Reply

Your email address will not be published.