Yahoo! hosted its first ever Mobile Developer Conference, #mobileyodel, showcasing its new suite of services designed to help mobile developers.
The centerpiece of Yahoo’s Mobile Developer Conference was the post acquisition announcement surrounding Flurry. Through the Flurry analytics SDK used in over 630k mobile applications, Yahoo has integrated their native advertising platform, Gemini, and their recent video advertising acquisition of BrightRoll.
Flurry launched a new analytics dashboard called Explorer to help mobile developers better understand their users, while improving, growing and monetizing their apps. Through drag and drop query building, Flurry developers can analyze questions around app usage and derived user demographic data. The cost of the now expanded Flurry analytics Explorer is still free. On stage, the head of product at Flurry highlighted how a startup opting for an another premium analytics solution had to ask their board if they could spend the $10k+ per month required for what was being offered by Flurry for free.
Flurry unveiled a new service, Flurry Pulse, to send repetitive in-app data to partners through the existing Flurry SDK without requiring additional integrations. The service launched today with a single partner, comScore, to have your app audience data verified by comScore without having to include the comScore mobile SDK.
Also included in the Mobile Developer Suite is Yahoo!’s Search tool and Search Ad products. The main focus of the afternoon agenda was to promote app marketing and monetization tools through Flurry’s bundled SDK with Yahoo! Gemini in-stream native ads and BrightRoll video ad units.
To get started with mobile analytics and monetization with a simple to integrate all-in-one platform, Yahoo! has quickly put together a compelling solution on the table.