The New England Patriots took home the Lombardi Trophy this year at Super Bowl XLIX, but the wild, back and forth final two minutes was not the only thing that Twitter reacted strongly towards. With over 100 million people tuning in, companies who dish out $4.5 million for a 30 second ad spot had a golden opportunity to get people talking about their product. Some delivered and left a resonating positive sentiment, like Budweiser and Doritos, while others failed. Read: Nationwide.
Solve Media recently asked 1,000 consumers if they watch the Super Bowl for the advertising — 22% said “Yes.” Of those 220 people, 82% said that a TV ad is more memorable than an online video ad unless the online video ad required a real user engagement, in which case 42% said that the online video ad would be more memorable than the TV ad alone.
Jeff Rohrs, VP of Marketing Insights at Salesforce Marketing Cloud, published his annual Super Bowl advertising analysis, condensed into the below infographic. There were 13.9 million Super Bowl tweets, a 1.4% decrease in Super Bowl-related tweets from last year. Whether you were focusing on the Big Game or simply focusing on looking at your mobile device while people around you yelled at the TV, it was hard to miss the Internet’s reaction to everything surrounding the Super Bowl.