The Game Developer Conference (GDC) happening March 2-6th in San Francisco, CA is expected to have major announcements and fun.
VR Platform Wars Have Begun
The battle for next generation of gameplay experiences has begun with virtual reality (VR). Value has announced it will be debuting its SteamVR Hardware unit built on top of it’s Steam powered community at GDC. Microsoft with the upcoming Xbox app for Windows 10 and more news on the HoloLens, a wearable, glasses-driven 3D/hologram environment, is redefining where and how gaming takes place. Oculus, acquired almost a year ago by Facebook will be attendance in full force. Plus Sony has taken a position to host it’s own events during the same week outside of the conference to showcase it’s Project Morpheus headset. You’ll need virtual eyes everywhere to keep up with VR hardware space announcements this March.
Mobile Overtook Everything
Xbox console gaming is cool, but mobile will be the biggest item in the GDC halls. Mobile game development and revenues have overtaken Hollywood and have eclipsed attention spans of gamers everywhere. Mobile gaming is serious business with data driven game insights and nearing PC level of graphics. Many of the attendees will also be mobile first vendors providing monetization, analytics, and developer tools specifically for mobile game developers.
Marketing Budgets and Parties
The surrounding blocks surround Moscone Center will be packed for a week straight with parties and sponsored events for GDC attendees . There is a good reason to have fun; the game industry growth looks up and to the right and the marketing budgets have followed. Most GDC parties require an RVSP, a conference badge, and a vendor connection in sales and marketing. The official GDC developer day sponsors include names like Amazon, Google, and Unity, but the next upcoming household names of the gaming world are hosting their own parties each night. With all the right decision makers in town, the anticipation to capture ever-growing sales budgets has increased each year at GDC.
Important Note to Attendees
Games and developers rule the conference, but GDC outlines in it’s code of conduct they are committed to providing a friendly, safe and welcoming environment for all, regardless of gender, sexual orientation, disability, ethnicity, or religion. As the city of San Francisco plays host to 24,000 game programmers, creative and designers, audio engineers, and business deal-makers, let’s all be appreciative guests out there.