As mobile becomes a core part of travel, from research to booking, it can be argued that travel agents are becoming more obsolete. 30 million people look for travel information on mobile each month and that number will only continue to grow with the rise of better mobile travel apps and smartphone users in general.
Usablenet, the leading global mobile and multi-channel technology company, recently released a series of infographics that illustrate the rapid evolution of mobile in the travel industry, with statistics including how millennials are prioritizing mobile in their travel decisions, the rise of the modern mobile traveler, and how mobile loyalty programs can affect booking frequency.
The full series includes takeaways such as:
Millennials are Core to Mobile-Incorporated Travel Decisions: Most mobile travelers are consumers between 25-44 years old. They spend an average of 35% of their time looking for travel content on smartphones/tablets.
Mobile Bookings are Expected: Mobile bookings grew 20% in the first half of 2014 compared to only a 2% increase in desktop bookings.
Multichannel is Crucial to the Customer Journey: Almost half of all travelers research potential destinations and travel ideas before booking on another device.
Loyalty Programs are Heavily Utilized: Approximately 50% of millennials considering loyalty programs “very important” to booking, and these programs increase the chance that a consumer will book a flight or hotel room by up to 86%.
Infographics from Usablenet.com and can be found here.