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Black Friday and Cyber Monday Statistics for 2014

Black Friday and Cyber Monday Statistics for 2014

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Whether you’re prepared for the holiday season or not, there’s no denying we’re in the midst of shopping season, officially starting this past weekend. While many folks woke up at the crack of dawn or left Thanksgiving dinner early to get in line for Black Friday deals, many others opted to participate in what has been dubbed as “Mobile Friday”. Mobile ordering accounted for nearly a third of everything purchased on Black Friday, at 30.1%, up from only 22% in 2013.

Adobe data suggested that 29% of sales on Thanksgiving (which is up from 21% in 2013), and 27% on Black Friday (which is up by three percent than last year) came from mobile devices, accounting for an estimated $1.33 billion and $2.4 billion of sales on Thanksgiving and Black Friday respectively.

Consumer use of larger screen smartphones helped drive significant increases in mobile online sales – enough to set records two days in a row,” said Tamara Gaffney, Principal Analyst, Adobe Digital Index.

According to another study by IBM, mobile also drove 28.5% of all Cyber Monday online traffic, more than double that of tablets, which accounted for 12.5% of all traffic. However, tablets drove 12.9% of online sales compared to 9.1% for smartphones, a difference of 41.5%. Tablet users also averaged $121.49 per order compared to $99.61 for smartphone users, a difference of 22%.

Apple devices dominated mobile shopping with 78% of the share over the weekend, while only 21% happened on Android devices.

The following is an infographic released by IBM:

Online Holiday Trends Unwrapped, Cyber Monday 2014


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