Mobile Marketing News

Mobile Marketing News
Boo! Introducing Nomophobia…

Boo! Introducing Nomophobia…

, / 1723 0

Happy Hallo-week! In the spirit of the season, ask yourself for a moment – what are your biggest fears? Perhaps you struggle with the Fear Of Missing Out (FOMO) – but you know we’re here to help with all of your mobile FOMO’s. You may also have nomophobia and not even realize it. Nomophobia (no-mobile-phone-phobia) is the fear of being disconnected from your mobile phone. The term was coined during a study by the UK Post Office who commissioned YouGov, a UK-based research organization to look at anxieties suffered by mobile phone users.

A survey by Virgin Mobile and Wakefield Research shows that 73% of people have felt this fear at some point in their lives. And the nomophobia doesn’t stop there; according to the study, 29% of people haven’t gone longer than an hour without checking their phone, with 56% saying they haven’t gone longer than three hours.

When asked what they would be willing to give up for a month instead of their phone, some people would really go out on a limb to keep their phone by their side…

  • 39% said they’d rather give up alcohol
  • 29% said coffee
  • 18% said shaving (male 16%, women 20%)
  • 3% said showering

When it comes to checking their phones in seemingly inappropriate places, many people still cannot resist the urge to stay connected.

  • 58% use their phone while in the bathroom
  • 8% have checked their phone during a funeral

Nomphobia is all around us and other studies are showing similar results. According to a study from the Android app Locket, the average person looks at his or her cell phone an average of 110 times per day. This study tracked 150,000 users and its data was obtained by tracking how many times each person unlocked their device. People look at their phones the most during the peak hours of 5pm – 8pm and an average of 9 times per hour.

Often we don’t realize the control that a cell phone has over our lives and how much time we spend on it until we don’t have it with us anymore,” says Dr. Kory Floyd, Professor of Human Communication at Arizona State. “We are dividing our attention so thinly these days that it’s hard to hold it for any [extended] period of time.”

Need some tips to limit your mobile device attachment? Check out our article on mobile addiction here.