Being that I’m the undisputed Kardashian-West aficionado of the office, I was thrilled when I was asked to write my own take on Kim Kardashian: Hollywood. It wasn’t only because I am an avid player, but also because I can proudly say that I’ve made it to the game’s A-List without ever spending a dime of my own real money, using cheat codes (yes, there are actually cheat codes for this game), nor accidentally letting my entire Twitter feed know that I’m an adult playing a virtual reality game. And playing it really well.
It’s no surprise that everyone has been talking about Kim Kardashian: Hollywood. Projected to earn $200 million by the end of the year, this game has captivated mobile gamers across the world with almost 5 million installs on Google Play alone. But, why am I still playing this game almost two months after I originally downloaded it? I quit playing Angry Birds a week into it, and I never even got on the Flappy Bird train. The answer may surprise you.
A recent study by Flurry explains that on average, women spend more money and time on mobile games, which helps to explain the continuing popularity of an app that basically asks you to complete the same type of photo shoots, show up at club appearances, and go on awkward dates every few hours. Pair this statistic with the meteoric fame and overwhelming social media following of Kim Kardashian herself, and you have the perfect recipe for the mobile game of the year.
As with most other pop culture phenomena, there is backlash to a game that is dedicated solely to the importance (and more importantly the improvement) of your social status. The backlash, however, isn’t coming from groups advocating for ideals like “beauty is on the inside” and “popularity isn’t everything”. It’s coming from people who are angry about how much of their own actual money had been spent to achieve their superior social status in a mobile game.
In fact, it’s not just spending money that is creating problems for the game’s users. A new term called “viral oops” explains how users can accidentally invite others to play by unwittingly sending a blast to all of their personal social media accounts announcing their activity on the game. This isn’t something only affecting tech novices either. Even those who are more tech savvy than most of us hope to be, like TechCrunch reporter Sarah Buhr, have been duped by this practice.
With all this said, I’m here to give you three simple tips to help you achieve A-List success, have 69.1 million Twitter followers, and hang out with an Anna Wintour lookalike without spending a dime:
Tip #1: This is the most important, and most basic advice I can give. Patience is EVERYTHING in this game. When your parents told you patience is a virtue, this is the exact situation they were talking about. People spent obscene amounts of money because they could not just wait for their energy to refill. You need energy to complete gigs, and you need to complete gigs to improve your social standing. So, just give it some time. Your energy will come back, and you will be able to finish that date you started.
Tip #2: Tap on everything you see on the screen. Tap on birds, fire hydrants, bikes, newsstands, mannequins, EVERYTHING. This is how you get more money, level up, and in some cases extra energy. Then, once the stars, tokens, and lightning bolts are on the ground, tap on them again. This speeds up the energy refill clock.
Tip #3: Listen to the notifications that the game sends you. If you get a notification saying you’ve got ten minutes left in a photo shoot, get in there and get as many stars as you can. The better your performance is, the more Twitter followers you will get.
It really is that simple, but just remember, it’s lonely at the top…