SEO is always complicated, but no need for FOMO about it…. We got this! Ever since mobile technology evolved enough to allow users to access the Internet via their mobile devices, Google has offered a frequently changing and confusing set of mobile SEO policies. If you’re in business, you can’t afford to miss the latest mobile SEO best practices; follow these to maximize the chance that mobile users will find your website, apps and other important information while searching for answers to their questions online.
What is Mobile SEO?
Mobile Design is Key
- Responsive design. Rather than having a separate website for mobile and desktop users, create one website that automatically detects mobile device use and optimizes itself accordingly. This is important because having to redirect mobile customers to a different website wastes valuable seconds that can add up to long delays and lack of interest in your website.
- Proper redirection. Most responsive designs allow mobile users to opt to see the desktop version of the site if they wish. Make sure that if a user clicks on this option, he or she is redirected to the full version of the page being viewed, not the site’s homepage. For example, if a user is on your catalog page and wants to see the full version, he or she should be redirected to the full version catalog page, not the full version home page.