Understanding the needs of Millions of Publishers, Issuu Launches a New Way to Encourage Discovery, Discussion and Sharing Within Digital Publications and on Readers’ Social Networks
Palo Alto, CA – July 9, 2014 –Issuu, the world’s fastest growing digital publishing and content discovery platform, today announced the release of Issuu Clip, a new interactive product that will give the readers of millions of digital publications the ability to share any piece of content digitally, anywhere. Readers will be able to highlight, comment and engage in conversation with other like-minded readers.
Unlike traditional comments sections and social share links, a “Clip” appears as a highlighted link in a digital magazine or other piece of digital content. Readers can interact with the “Clips” created by other readers and follow an interactive comment stream, or they can create their own. Readers are encouraged to dive deeper into the content that they discover to interact with like-minded readers within an article, share specific points of interest on their own social streams, including Facebook, Twitter and Pinterest and ultimately increase their loyalty to, and time spent within, a publication and brands they love.
Beyond encouraging discussion and sharing of content, publishers can also create Clips that lead to external content, such as specific product shopping pages, advertiser information or related articles within the publication itself.
“At our core, we’ve always been about connecting people to the published content they care about most and enabling publishers and readers to share that content that they discover across our platform. Now Issuu Clip allows publishers and readers to share any element of content they love with other readers across the digital landscape.” said Joe Hyrkin, CEO of Issuu. “Publishers can also improve the experience for advertisers and readers and increase the ability for their content to be discovered socially.”
Issuu is the perfect platform for digital publishers. For readers, it provides an accessible platform to discover new publications that cover a wide variety of topics. For publishers, it provides readership, detailed analytics, support and technical features that allow any publication to thrive. No other platform is as user friendly, well designed and economically viable for publishers and their readers alike.
Delivering over 5 billion page views across 16 million magazines, catalogs and newspapers to over 80 million visitors each month, Issuu is the fastest-growing digital publishing platform in the world and is rapidly becoming the place readers go to discover new content and publishers use to find a worldwide audience.
With tens of thousands of new publications added daily and an unparalleled breadth of content on virtually every topic, Issuu reaches readers on tablets, desktops, laptops, and smartphones – with no subscription fees or monthly charges. Publishers can use the Issuu platform to upload visually rich content, and gain granular insight on reader characteristics, preferences, and access to new business models.
Issuu is relied upon by hundreds of thousands of publishers, including major news weeklies like Huffington magazine and retail brands, like XO Group Inc.’s The Nest and The Bump, VICE, NASCAR, V Magazine, and Armani, to deliver a world of content including long-form magazines, luxury catalogues, and stylish lookbooks that cover everything from fashion and parenting to gluten-free cooking. Issuu is headquartered in Palo Alto, California and is backed by Sunstone Capital.