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Street Fight Summit West 2014 Recap

Street Fight Summit West 2014 Recap

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What a wonderful mobile-filled day of goodness! The MobileFOMO team descended upon the conference, phones in hand and eager to meet some great new startups. The content, the wireless access and even the food were quite pleasing. Let’s just say that the Street Fight Summit was well done!

One of our favorite panels was the one about local data and retail. MobileFOMO’s Ben Roodman summed it up nicely in his post when he said,

What’s commonly misconstrued by internet bloggers and VCs is the value of dollars spent in ecommerce compared to the purchasing power of offline retailer consumers.

Personally speaking I truly enjoyed the panel about how brands can tap into mobile’s true native experience. The panel featured representatives from Waze, 26 Dot Two and Pandora. The moderator, Asif Khan is the President of LBMA, the location based marketing association. They spoke about everything from beacons to user experience. One panelist spoke about how Taco Bell doesn’t just want to feed you, they want to use your location to help you stay out of the rain.

The mobile phone is obviously able to do a lot for us as consumers. How do advertisers really help use the phone’s features to craft our experiences? Two topics of the discussion that I particularly enjoyed was, MILF targeting and the creepy line. I don’t think many of us know where the creepy line is, but we know when it has been crossed.

“It’s not about the latitude or longitude, it’s about the context you’re engaging the user in real time on Waze” -Jordan Grossman Head of US Sales, Waze

This particular panel raised almost as many questions as it answered. However, they all seemed to be wondering, “what’s next…” We do, too! The spiciest panel of the day by far was the Hot, Local action panel with representatives from Grindr and Tinder. This lively spirited chat had us blushing here at FOMO!

In closing, we felt that #SFSW2014 was a great time for all those who attended! We highly recommend this conference for those of you who are able to attend the NYC Summit.