Anne A. Ward, Editor-in-Chief of MobileFOMO, is a featured panelist at the 5th Annual PR Summit in San Francisco today. She will speak in the panel discussion “Back from the dead: PR and Corporate Communications Reinvented”. Fellow panelists include Tony Obregon (Global Social Media Lead, Avanade) and Heidi Groshelle (President, Groshelle Communications). The panel moderator is Kym McNicholas (CEO & Founder, Kymerview).
About the Panel
The news of PR’s death has been greatly exaggerated. PR and business communications strategies and tactics are just different than they were in the 20th Century. Getting coverage and sharing information are no longer about getting news to the right reporter, sending out a newsletter, working conferences, and securing media opportunities. Social amplification, content marketing, native advertising, and internal communications are the new normal. Every brand is expected to be a media company and produce videos, articles, social commentary, as well as amp up employee engagement. But, most people running companies are not PR and Social Media professionals and, with the proliferation of news and information channels online, content quality is dropping. Hear how to cut through the noise, focus attention on valuable information about your clients, companies and products, and produce quality content. Gain insight into the new strategies, tools and tactics needed for successful communications.
Key takeaways from this panel include:
- Influence and how to earn it
- The new role of the journalist
- Which tools really work and which are duds
About the Panel
Anne A. Ward (panelist) has 15 years of experience developing business on the web. She is a Futurist, Growth Hacker and Co-founder of CircleClick Media. Established in 2009, CircleClick Media is a full service digital agency providing web development, SEO, social media and PR with a focus on lead generation. As an early entrant into the field of search engine optimization, Anne has helped many clients monetize their SEO programs. She has helped clients to exceed their previous lead generation goals. More recently Anne has been focusing on mobile marketing and customer acquisition for b2b tech companies. Follow Anne on Twitter here.
Kym McNicholas (moderator) is a 14-year veteran broadcast journalist, covering all aspects of business news, sports and politics. She has worked as a business/tech anchor in San Francisco, a sports director in the San Francisco Bay Area, a sideline reporter for Pac 10 football, an auto racing show host for Comcast Sports Net. She has also been a frequent guest on Fox News Channel, NBC Bay Area’s Press Here TV, KRON-TV morning show and many other news outlets while continuing her stellar work for the Forbes brand, the top name in business news.
Tony Obregon is a communicator, content curator, and data analyst. For over 20 years, he has worked with many Fortune 500 companies and innovative startups spanning multiple industries. His specialties include data analysis of business information, corporate communications, management of online media, and execution of omnichannel marketing campaigns. Currently, he is the global social media lead for Avanade, a global technology consultancy owned by Accenture that designs and manages business technology solutions built on the Microsoft platform. Follow Tony on Twitter here.
With over 26 years in public relations and communications, Heidi Groshelle‘s experience extends into many industries, from arts and entertainment to emerging high technology. Her skill set and strategic guidance in designing corporate and product introductions has been capitalized on by seed-stage and venture funded startups as well as public companies. Heidi has a particular affinity for innovative, disruptive technologies and has launched dozens of companies including Agility Communications, BROCADE, Cloudscape, Firefly Mobile, Glimmerglass, Oblix, and Versata.
ABOUT PR SUMMIT On Tuesday, June 17th, 2014 join 500 executives, top media influencers, & entrepreneurs to discuss the latest trends and best practices in business communications, story telling and content marketing. Spend one-on-one time with these industry visionaries, and leaders from the world of publishing, public relations, marketing, branding, advertising agencies, and other verticals and brands with a vested interest in the future of social journalism and digital storytelling. The PR Summit is driving a completely new culture, by providing Ted Talk level thought-leadership events to an audience and community hungry for knowledge, and insight on the latest trends, and big ideas.