Mobile Marketing News

Mobile Marketing News
Programmatic Monetization for Mobile

Programmatic Monetization for Mobile

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Here at MobileFOMO we like to talk about all aspects of mobile marketing, from ASO to paid search. Recently, a company called Opera Mediaworks’ AdMarvel, a programmatic mobile monetization platform and ad server, has announced the launch of Facebook’s Audience Network (FAN) as a Certified SDK bundle to its mobile publishers.
What does this mean for end users? It means that there will be more highly targeted FB ads in a variety of formats. The big impacts will come on mobile. Mobile advertising has been somewhat crude until recent years when the targeting aspects have utilized the phone’s hardware and improved greatly.
FAN will enable mobile publishers who use AdMarvel to access Facebook’s advertiser base, ensuring that the right ad is shown to the right person at the right time.  Ads served via Facebook Audience Network will come in three formats: standard IAB banners, standard IAB interstitials, and native ad units.  Facebook advertisers will be able to not only  track engagements and conversions driven by FAN ads, but also gain deeper insight such as demographic info and other stats about their audience.

As Opera Mediaworks continues to be the leading unified end-to-end platform, servicing the entire advertising value chain, I am particularly excited to provide our premium publisher base with yet another source of ad revenue. This is in addition to the 140+ mobile-focused ad networks, DSPs, and agency trading desks connected to AdMarvel today where publishers have full control and visibility to filter what categories of ads appear on their apps.

~Mark Fruehan, President, Global Publisher Services, Opera Mediaworks

AdMarvel has teamed with Facebook across a number of initiatives ranging from to making sure consumers have a great Facebook experience when using Opera browser products, as well as around our mobile advertising initiatives as it relates to mobile publisher customers.  We see that these ads are designed to help marketers meet key business objectives, like driving app installs and engagement.