Mobile is driving an increase in sales at brick-and-mortar locations thanks to better targeting technologies and shifting consumer behavior. As a result, retail is about to see more transformation in the next five years than it has seen in the last 150.
Next month at the third annual Street Fight Summit West in San Francisco, leaders in this transformation such as Qualcomm, Facebook, PayPal, xAd, Shopkick and Google will discuss emerging strategies for marketers to drive spending in the real-world. They will look at businesses’ relationships with consumers, particularly through mobile channels. This year’s theme, “The Future of Local Tech,” will put a sharp focus on the connected consumer and the platforms and devices that will more strongly link businesses and their customers.
Companies speaking, sponsoring and attending include Tesla, Samsung, Airbnb, Twitter, Microsoft, Yext and more. Topics on the agenda span from “Using Mobile to Connect Content and Commerce” to “Local Data and Retail: Rethinking the Store of the Future” and “Investing in Hyperlocal Companies: Where’s the Big Growth?” and more. Click here for the full program.
Street Fight shapes the conversation in hyperlocal marketing and tech on a daily basis through its website and morning round-up newsletter, Street Fight Daily. The event on June 3rd will host dynamic sessions on stage as well as ample networking opportunities. The day will be capped by a cocktail reception, followed by a “Closing Party” bash by Bing at the Bubble Lounge.
Tickets are on sale now and MobileFOMO readers can use this code for 10% off the price of a ticket: MOBILEFOMO10.