Mobile games are the most popular type of mobile app, making up 23% of all apps in the Apple, Android, Windows, and Blackberry app markets in early 2014. The next app category in line, Entertainment, comes in at less than half of that with 11%. Games account for 70-80% of all app downloads, and most smartphone users (53%) say that they play mobile games daily. Needless to say, mobile gaming is immensely popular. But which games are being played the most?
The Most Popular Mobile Games
In 2013, Candy Crush Saga, developed by King, was the most downloaded game in the world, followed by Subway Surfers from Kiloo, Temple Run 2 by Imangi, Despicable Me from Gameloft, and then Fruit Ninja by Halfbrick. When it comes to generating revenue, however, the list changes. Puzzle & Dragons by GungHo Online came in first, followed by Candy Crush, Clash of Clans by Supercell, Hay Day by Supercell, and then The Simpsons: Tapped Out by Electronic Arts.
As of March 2014, the 5 most successful mobile game publishers, with the best games and largest number of games in the top 1000, are as follows:
- King, Candy Crush Saga – 6 games in the top 1000 games.
- Supercell, Clash of Clans – 3 games.
- Electronic Arts, The Simpsons: Tapped Out – 23 games.
- GungHo Online, Puzzle & Dragons – 7 games.
- Shenzen Tencent, National Air War – 7 games.
Where Are Mobile Gamers, and What Platforms Are They Using?
Mobile gaming is growing very fast, with a 66% gain from 2012 – 2013. Growth is happening at different rates around the world. The Asia-Pacific market is largest with a market value of almost $6 billion, followed by North America with $3 billion and then Western Europe at $2.3 billion. Western Europe as a whole is currently predicted to have the greatest potential, with a year-over-year growth of 63%.
Smartphones have been more popular for gaming than tablets, but tablets have been catching up. Smartphones are seeing a compound annual growth rate of 18.8%, while tablets are at 47.6%, for an average of 27.3% growth.
In North America, Apple devices are more popular than Android, taking 54% and 37% of the market share respectively. This is the only region where Apple is beating out Android. In Western Europe, Android is winning with 49% of the market compared to Apple at 41%. In Eastern Europe, Android has 50% of the shares and Apple has only 21%.
In the Asia-Pacific region, the difference is even more striking – Android claims 46% of the market share, while Apple has only 7%. Miscellaneous other devices hold 47% of the share. The situation is similar in the Middle East & Africa region, where Android has 38% of the market, Apple has 12%, and other devices have 50%.
In Latin America, Android comes in first with 46% of the market share, Apple has 25%, and other devices hold 29%.