There are 2 billion mobile gamers worldwide. According to a compiled list of statistics from Bigfishgames.com revenue from gaming industry is even more profitable than the movie industry. Game sales are at $24 billion and have outpaced movie box office sales (just $10 billion per year).
World-wide video game industry grew 9% in 2013 and now exceeds $76 billion with projections it will reach over $86 billion by 2016.
The video gaming industry as a whole is undoubtedly becoming an even bigger force with the advent of mobile gaming. The gaming industry is redefining mobile and making up a big chunk of the audience i.e. revenue. Roughly 48 million people play games on smart phones and tablets globally. In the U.S, 36% of smartphone owners claim they play games on their smart phone and 77% of gamers playing at least once a week. Because of its growing audience that is highly engaged, mobile gaming is a driving factor for many of the changes in mobile advertising. Mobile marketers in gaming are some of the top user acquisition experts and innovators in mobile marketing.
Check out the current state of mobile gaming with an infographic provided by Yodel Mobile.