Growth in the Crowd: Using Social Media to Grow Your Revenue
While there are a myriad of marketing strategies and tools available to every company, one of the things being thrown around as a silver bullet is leveraging social media. We all say it, but what does it actually mean? There are so many gimmicks and tools that claim to automate. However, most companies don’t enter into the world of social media with a clear plan or with the knowledge of how to really grow their business using these powerful social tools which are at their disposal. What makes social media so important? The advent of mobile marketing. One of the top uses for mobile phones are social shares. It’s increasingly common to share a post on FB or Twitter via mobile rather than email or text.
Make a Plan
Like my Dad always says, “failing to plan is planning to fail.” Before launching your company on any social media platform, make sure that you have a plan in place. It can be easy to just “get a twitter account,” but truly using that twitter account takes planning from the very beginning. What are you going to call the account? Who is going to manage the account? What will the focus of the account be? For branding, traffic, SEO? All of the above? As a part of that last question, what kind of content are you going to share on the account? What does success look like? It’s hard to miss an invisible or moving target.
It can also be important at this stage to make a clear decision on what success will look like to you on this social media account. Do you want it to drive more sales? Do you simply want another avenue to engage with your customers? Success can take many forms in the social media world, and all parties are best served when they know what success is going to look like.
Choose Your Platform Carefully
It can be easy to just sign up your business for as many social media accounts as possible, but unless you are looking to hire a huge team of people to run your accounts, this can be a mistake. The old adage ‘nothing ventured, nothing gained’ does not apply here. Social media accounts that are dormant can hurt your reputation as a company. Each social media platform is unique and the type of content that does well on each platform is different. Once you’ve made your social media plan, then it should be easier to decide where to focus your companies time and resources.
Try and choose platforms you and your employees and clients are already using. If you aren’t using a platform, then it seems silly to think that your customers are, because if you aren’t on it, they probably aren’t either. You don’t have to do everything social, but what you do should be done well.
Use the Power of Mobile
Often times, great content ideas can come from anyone in your company at any time of day. By utilizing mobile sharing technology, you can create something that anyone can share from anywhere. This not only helps them stay organized, it also means your social media manager can work from anywhere thanks to the power of the cloud / mobile