It shouldn’t be surprising to know that the number of customers experiencing the Internet on a mobile device or tablet is ever increasing. While the market share of mobile devices continues to increase, if your business isn’t using a mobile ready website, those are customers which are making purchasing decisions that you aren’t reaching. So how can you tell if your business is ready for mobile? Here are a few simple steps.
1) Mobile website or mobile app?
Mobile apps can be the pinnacle of sexiness in the mobile world. However, depending on the type of business you run, they may not be the best answer for you. If you are a business with information that changes with some frequency, then it is probably best to go with a mobile website. Mobile apps require an update to change information, and this can become more of an annoyance than convenient for most of your customers.
2) Simplify Your Web Design
If there is a lot of animation or large images on your website, then your site will have a hard time displaying on most mobile devices. The smaller screen and longer load times will again make your website less than ideal to display on the small screens of mobile devices. Additionally, you’ll want to ensure that you don’t have long blocks of text on the mobile version of your site. On the site, you’ll want only the information your customers will be looking for most frequently – things like prices and store hours.
3) Play on Your Own Site
The easiest way to know if your company is ready to go mobile is to launch a beta version of what you’d put on mobile and play around with it yourself. Really look critically at the mobile site as you play around on it. What do you like about it? What don’t you like? What do you wish the site did? How consumers respond to your site and getting feedback will be the best signal on whether or not you’re providing a good mobile experience for them.
Keep in mind that the experience on mobile is different from desktop. The touch screen centric, location focused, and smaller display on a mobile device brings a whole different user experience than on a desktop or laptop. Make sure your site or app is optimize to be as easy to navigate as possible on mobile. Friction for consumers to sign up or purchase has to radically be reduced. This can be tough. However, if you do mobile properly, the rewards can be huge. Mobile adoption is quickly growing and it’s something that business owners cannot ignore.