Mobile Marketing News

Mobile Marketing News
Twitter Acquires MoPub and Files for IPO

Twitter Acquires MoPub and Files for IPO

, / 1455 0

After months of speculation, Twitter has finally announced that it will be filing for initial public offering (IPO). This will be one of the biggest technology IPO’s since Facebook. The company announced it with a tweet saying, “We’ve confidentially submitted an S-1 to the SEC for a planned IPO. This Tweet does not constitute an offer of any securities for sale.”

twitter ipo announcement

Under the JOBS Act, Twitter will be filing their S-1 in private. This means that Twitter’s revenue is under $1 Billion, which is the limit for companies submitting a secret S-1 filing under the JOBS Act.

The seven year old company now has more than 200 million active users. Twitter generates revenue with paid targeted ads through sponsored tweets and sponsored search. The company is projected to bring in $1.2 billion in revenue in 2014 and compared to this year’s revenue of $600 million.

With only a week before the IPO announcement, news also broke out about Twitter acquiring the startup MoPub. MoPub is a 2 year old company that helps mobile publishers manage their ad inventory. Like Facebook, Twitter knows where the future is heading, so they are pushing hard for mobile domination. Twitter has already done well with mobile advertising and the MoPub acquisition can only be beneficial for their IPO. MoPub’s high-speed real-time ad-matching technology will help Twitter better distribute their ads and maximize their earnings.

Twitter has always been a major force in social media, but with their latest moves they could be considered unstoppable.