Facebook recently announced the exciting news that the company will be bringing on Gary Briggs as their first Chief of Marketing Officer. Gary Briggs has been the Chief Marketer at Motorola Mobility at Google and replacing Eric Antonow carrying the role of VP of Product Marketing.
Gary Briggs had also been The VP of Consumer Marketing at Google and lead marketing initiatives on Google+, Chrome, search, etc. Other notable roles Mr. Briggs have on his resume includes C.E.O. of Plastic Jungle, Chief of Marketing Officer for eBay North America, Director of Brand Strategy at Pepsi Cola as well as IBM.
According to Adage,
Mr. Briggs’s duties are to lead branding and marketing efforts for all Facebook constituencies of users, developers and potential consumers of new products like Facebook Home. He’ll oversee the Facebook teams responsible for product marketing, platform marketing and events, communication design, brand marketing and content strategy.
Mr. Briggs’ experience in mobile will prove very strategically important for Facebook. Facebook’s have had a fantastic turn-around performance in mobile. Once, mobile had been one of Facebook’s weaker points. The company have had a fantastic turnaround since. Facebook have had a great year and doing fantastically well with mobile ads. They’ve experienced a “75% rise in mobile ads revenue in a span of 3 months”. $656,000,000 of their revenue in Q2 last year came from mobile. Daily active users are up by 27% and increased to 699M. Read more here.
Mr. Briggs released the statement:
“Facebook isn’t just a company. For more than a billion people, it’s their connection to the friends and things they care about most. Telling the story of such an important and still very young brand is an incredible opportunity, and I cannot wait to get started.”
As CMO, Mr. Briggs will further Facebook’s marketing pursuits and hopefully continue Facebook’s success with mobile ads. Time will tell what exciting initiatives Mr. Briggs will have as CMO but we can likely expect mobile will be a big factor in his plan.