Mobile Marketing News

Mobile Marketing News
Review: The Kogeto Dot Panoramic Camera Lens

Review: The Kogeto Dot Panoramic Camera Lens

, / 1622 0

We very rarely do device or gadget reviews here at MobileFOMO, so when we do you know it has to be cool! We’ve been impressed with a new gadget in particular, one of the most exciting new developments in mobile technology is the Dot – a small camera lens that snaps onto the back of the iPhone, which allows users to shoot and share 360 degree, panoramic videos. The Dot is made by Kogeto – a Soho-based tech company started and run by CEO Jeff Glasse.  Glasse came up with the idea for the Dot with a group of other designers and creative minds in  early 2011, and they funded their efforts with a wildly successful Kickstarter campaign – one that raised $120,514, more than 6 times as much as their original goal of $20,000. Since its humble Kickstarter beginnings, Dot has become a highly-touted, much beloved iPhone gadget, and it has been featured in the much-respected 2012 CES Conference, as well as on shelves of popular electronic stores like Apple and J&R.

So what is the Dot, exactly? Essentially, the Dot snaps on the back of your iPhone (where the camera is), and it allows you to take 360 degree videos with your phone using the app Kogeto specifically developed for the Dot – called Looker. Videos taken with the dot are panoramic and capture the entire scene around the camera. Thus, when you watch the videos you’ve taken with your Dot, you can swipe the screen to see any angle of what was happening in the 360 degrees around the camera. One great part about the Looker app is that it is a social media and sharing platform, much like YouTube or Instagram. So, you can share the videos you take with family or friends, or you can peruse other Dot users’ videos. Also, Looker has a sharability function that allows you to share with Facebook, which makes it even easier to share your 360 degree videos more of your friends. The Dot is also lightweight, sleek, and extremely user-friendly.

The Dot is a great gadget to give as a gift or use to keep in touch with friends. But, also, Dot has the potential to revolutionize several industries – including education and security. The Dot is actually the descendant of Kogeto’s first product, Lucy  — a large tripod-mounted or tabletop 360 degree camera, developed to be used in classrooms so that teachers could see what went on around them while they were busy teaching. Much smaller and much less expensive, the Dot will allow more teachers to take 360 degree videos of their classrooms in order to evaluate what works for their students and what doesn’t.  With its 360 degree video capabilities, also, the Dot can allow business owners, police offers, and more to get full surveillance on an entire area — revolutionizing security.

The fact that the Kogeto Dot is sold in major retailers like the Apple Store and that it was featured at the esteemed CES conference in 2012 is just the start of the endorsements it’s received. Nasa has used Kogeto’s Lucy in several of its experiments and touts the company’s 360 degree video technology. In 2012, Shaquille O’Neal promoted the Dot on curated shopping site OpenSky, and in July 2013, Lexus teamed up with Kogeto to make 360 degree videos to promote their newest and coolest vehicles.

If you’re interested in tech gadgets, or know someone who is – you can’t miss out on the Kogeto dot. The company now makes versions for the iPhone 4, iPhone 4s, and iPhone 5, and the technology and clarity of the videos keeps getting better and better. With the way things are looking, it seems like Kogeto, their Dot, and Looker are going to revolutionize the way we take – and watch – videos.

The only downer here is that it’s iPhone only. We understand that there are a great number of android phones to keep up with and the form factors are crazy different. However,  WE WANT IT ALL! 🙂