Just when you thought innovation in social media marketing was overdone; Twitter has added a new feature, Twitter Cards, to their already popular platform. Twitter cards add an almost facebook-like functionality to the Twitter stream. The Twitter Card is a clever way to send rich content to followers, thus breaking the 140-character, text-only limit of a normal tweet. You add the code for Twitter Cards to your web page, and when someone tweets a link to your content, followers will see a multimedia card containing content you have specified in the code. You can use Twitter Cards to send images, videos, extended text, and even sound bites.
Three of the new card types are especially useful for mobile marketing:
- *The Gallery Card is designed to let you share a collection of up to four photos, 200 characters of text and a link within a tweet. This means you can combine your best visuals with textual elements to intrigue readers and drive traffic to your mobile promotions.
- *With millions of mobile apps on the market, it is difficult for developers to get their app noticed. The App Card displays a name, description, icon and up to 200 characters of text which you can use to highlight the special features of your app. The unique feature of the App Card is that it uses the different app stores to deliver the card content and the download link for the application.
- *If you are a retailer who wants the tweets of your products to contain rich content such as an image and extended description, then you will love the Product Card. You can specify the image size and add up to 200 characters of descriptive text. The Product Card also provides two customizable fields, which you can use to display helpful information such as pricing or consumer ratings.
Each of these cards has a particular strength and is geared to a particular audience. Depending on your product, you can use one or more card types in your mobile marketing campaign to deliver a rich marketing experience to Twitter users. Once you have built robust informational pages and embedded the required Twitter Card code, you can harness the power of Twitter Cards in all your mobile marketing strategies.