Mobile Marketing News

Mobile Marketing News

May, 2013

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Demonstrate Your Value as a Mobile Specific Offering Mobile usage patterns and habits occur in unique places and modes. Clearly communicate the use case …

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While we rarely cover apps themselves, we thought it would be nice to take a little break and talk about a few random mobile …

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Advertising industry insiders point to the LUMAscape advertising ecosystem map as proof to why the companies they represent simplify the confusing nature of the …

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Mobile Marketing Tools! Attracting customers and clients can be difficult or expensive, but with the plethora of media options available it is becoming increasingly …

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A growing trend among successful mobile first companies is holding a customer summit conference featuring notable industry speakers, esteemed customers, and valued partners. Hosting …

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Mobile marketing is all about real time. Please indulge me in a mobile marketing thought piece…. Data is everything to a marketer these days. Mobile advertising is an elusive thing …

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Mobile’s promise is that if we know precisely where someone is standing, we can shift their behavior. Are we there yet? If you’ll excuse …

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As a preference, I’m not typically a mobile gamer, but Candy Crush Saga by King.com has become the latest mobile app addiction across my …

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Just when you thought innovation in social media marketing was overdone; Twitter has added a new feature, Twitter Cards, to their already popular platform. …

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Over the past months, Foursquare has been partnering with big customer database dealers to convert check-in histories into online advertising using registered user data. Using …

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