Despite the burgeoning global growth, mobile marketing trends to watch are fairly constant across the world. The trends we will look at here are of universal importance despite newer markets having a few of their own in addition to these.
Connected devices are expected to reach 50 billion by the year 2020. Mobile Internet usage is expected to overtake pc desktop Internet usage by the year 2014 with smart phones overtaking SMS-enabled phones by the end of this year. Mobile marketing is one of the fastest growing markets today.
Mobile Social Networking
Accessing and utilizing social media sites from smart phones is a common trend to watch in mobile marketing. On Facebook alone, there are 350 million users that are registered to use the site with their smart phones. The mobile phone marketing implications are staggering. It’s estimated that nearly half of all users on social medial sites are using mobile phone technology.
The volume of text messages has risen to roughly 8 trillion this year; over a billion more than last year. Statistics indicate that as long as mobile phones are in use, mobile phone marketing via SMS and creative text messages will continue to have success. Marketers will need to expand on their creativity to stand out, however.
Data Curation and Targeting
Response-driven mobile phone marketing techniques will allow marketers to compile more data on end users and consumers, allowing more targeting to occur. Mobile marketing will have to become more customer-focused and interactive.
Across the board, video usage has been and will continue to rise. Videos will become a major source of data downloads and mobile marketing needs to look beyond current video markets to create content that will capture and hold the shorter attention spans of the mobile user. Companies poised to take advantage of video in mobile phone marketing will be very successful.
With locations easily pinpointed through mobile technology, localized content will become a mainstay of mobile marketing. Mobile users can search, shop, and locate places of businesses ‘on the fly’, so using localized marketing content will prove highly profitable.
Making Use of These Trends
Now that the main trends have been identified, it is a matter of applying the knowledge to create an effective mobile marketing campaign for your business. In many ways, mobile marketing is making it easier to develop and appeal to your target market.
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